SoftBank’s ongoing commitment to AI development reaffirms its long-term strategy. On February 27, 2026, SoftBank entered into a definitive agreement with OpenAI Group PBC to make follow-on investments totaling USD 30 billion. This agreement comes as SoftBank secured a US$40 billion loan to support its investment in OpenAI, which is expected to bolster the company’s growth in the rapidly evolving AI landscape.

In addition to the financial backing, OpenAI has recently crossed a significant milestone, achieving over $100 million in annual recurring revenue from its advertising initiative within just two months of its introduction. The advertising pilot, which was rolled out in January 2026, is currently limited to free-tier users and ChatGPT Go subscribers in the United States. More than 600 brands are participating in this initiative, indicating a strong interest from the market.

OpenAI has implemented category restrictions on advertisements, ensuring that ads do not appear alongside politically sensitive or health-related queries. This approach aims to maintain user trust and ensure a positive experience. The format of the ads positions them beneath the model’s responses, clearly labeled and visually separated from the output, which has been designed to enhance user experience.

In the context of competition, Anthropic has announced that it will throttle usage of its model, Claude, during peak hours to manage growing demand. This move highlights the competitive pressures within the AI sector as companies strive to optimize their services. In contrast, OpenAI has removed caps for access to its Codex platform, allowing for unlimited usage, which may attract more developers and users to its ecosystem.

SoftBank’s investment strategy is not new; the company previously announced plans to invest $100 billion in AI and related infrastructure in the US over four years in December 2024. This ambitious plan aligns with the launch of the Stargate Project, a collaboration between SoftBank and OpenAI aimed at building AI infrastructure in the US with a budget of up to US$500 billion over four years.

OpenAI’s spokesperson commented on the advertising initiative, stating, “We’re in the early testing phase of ads in ChatGPT, and the goal right now is to learn and refine the experience for consumers before expanding it more broadly.” This statement reflects OpenAI’s cautious approach as it navigates the complexities of integrating advertising into its platform.

As the landscape of AI continues to evolve, the implications of these developments are significant. Observers note that the combination of substantial investments and innovative advertising strategies could position OpenAI as a leading player in the AI market. The next steps for OpenAI and SoftBank will likely focus on scaling these initiatives and further refining their offerings to meet growing consumer demand.

With the bridge loan set to mature in March 2027, the timeline for these investments and initiatives will be closely monitored by industry analysts. The outcomes of these strategies may set a precedent for future collaborations in the AI sector, shaping the direction of technology and investment in the years to come.

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Before the recent update, users of Claude AI had a limited interaction with their computers, primarily relying on traditional input methods. The initial expectations revolved around Claude serving as an assistant, providing suggestions and automating simple tasks. The launch of Anthropic’s earlier ‘computer use’ API tool in 2024 was a significant step, but it did not allow for direct control over computer systems.

On March 24, 2026, a decisive moment arrived with the announcement of the auto mode for Claude Code, which was further enhanced in the Claude AI update on March 25, 2026. This update allows Claude to take direct control of users’ computers through the Cowork and Claude Code tools. Users can now experience Claude moving the mouse, clicking, typing, and interacting with various UI elements, marking a substantial shift in user experience.

The immediate effects of this update have been profound. Users describe their interactions with Claude as ‘hypnotic’ or ‘magic,’ particularly in the realm of knowledge work. The AI’s ability to handle repetitive or multi-step tasks across applications has transformed workflows, enabling users to focus on more complex aspects of their work. Claude can now autonomously make decisions regarding file writes and bash commands, applying internal safety classifiers to ensure actions are appropriate.

Experts have noted that this update represents a significant advancement toward practical AI agents capable of operating computers autonomously. Matthew Schwartz, a researcher involved in testing Claude, stated, “AI is not doing end-to-end science yet. But this project proves that I could create a set of prompts that can get Claude to do frontier science. This wasn’t true three months ago.” This perspective highlights the rapid evolution of AI capabilities and their potential applications in complex fields like theoretical physics.

Claude Opus 4.5 was utilized in a theoretical physics research workflow, demonstrating its ability to perform calculations, generate code, conduct numerical checks, and assist in manuscript drafting. The final paper produced from this workflow was deemed a valuable contribution to quantum field theory, showcasing the practical implications of the AI’s capabilities.

However, the update is not without its caveats. It is currently available only to Claude Pro and Max subscribers on macOS, with Windows support expected to follow, although the exact timeline remains unclear. Additionally, the feature is labeled as an early research preview, meaning it may contain bugs and rate limits, which could affect user experience.

As this technology continues to evolve, there are uncertainties regarding the long-term implications of granting AI full control over computers. Questions about job displacement and accountability arise as users become increasingly reliant on AI for critical tasks. The balance between leveraging AI’s capabilities and maintaining human oversight will be a crucial consideration for future developments.

In summary, the Claude AI update signifies a transformative moment in the relationship between humans and technology, pushing the boundaries of what is possible in computer interaction. As users adapt to these new capabilities, the landscape of productivity and automation is poised for significant change.

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