Chris Kempczinski Promotes Big Arch Burger in Viral Video
On March 3, 2026, Chris Kempczinski, the CEO of McDonald’s, released a promotional video featuring the new Big Arch burger. The video quickly gained traction online, becoming a focal point for both admiration and ridicule.
The Big Arch burger is designed with two quarter-pound beef patties, white cheddar cheese, crispy onions, pickles, lettuce, and a special Big Arch sauce. Kempczinski, who stated he eats McDonald’s food three to four times a week, expressed his enthusiasm for the burger in the video, calling it a “product” multiple times.
While the intention behind the video was to market the Big Arch, it unexpectedly turned into a cultural phenomenon. The reception was mixed, with many viewers sharing memes and jokes about Kempczinski’s authenticity as a fast-food consumer. One commenter on X remarked, “This man does not eat McDonald’s,” highlighting the skepticism surrounding his promotion.
The video also drew attention for its comedic elements, particularly after comedian Garron Noone roasted Kempczinski’s presentation. The humorous critique added to the video’s virality, leading to widespread discussions about the nature of corporate marketing in the fast-food industry.
In the promotional clip, Kempczinski enthusiastically declared, “I love this product. It is so good,” while taking a bite of the Big Arch. His comments, however, were met with skepticism, as another viewer quipped, “He acts like he’s never seen a burger before.” This juxtaposition of genuine excitement and perceived inauthenticity fueled the online discourse.
As the video circulated, McDonald’s social media channels noted a significant engagement spike, with users sharing their thoughts and experiences related to the Big Arch. The company also mentioned a reward of 1500 points for customers who participated in the promotion, further driving interest in the new menu item.
Kempczinski, who has served as CEO of McDonald’s since 2019, aimed to connect with consumers through this marketing effort. However, the unexpected backlash and humor surrounding the video have raised questions about the effectiveness of such promotional strategies in today’s digital landscape.
As reactions continue to pour in, it remains to be seen how McDonald’s will navigate the aftermath of this viral moment. The interplay between corporate messaging and consumer perception is more critical than ever in the fast-food sector.