“With this acquisition, Elior Group affirms its commitment to the sustainable preservation of French natural heritage and the promotion of local resources with high potential,” stated a representative from Elior Group.
This statement comes in light of the company’s recent acquisition of 808 natural mineral water on March 17, 2026. The water, which originates from a depth of 808 meters, is positioned to become a significant player in the high-end market.
Patrick Ciampi, a spokesperson for the project, added, “With 808 water, we wish to offer an exceptional water, positioned at the high end of the market, and contribute to its influence both in France and internationally.” This ambition reflects a broader trend towards premiumization in the beverage industry.
The Société d’Exploitation de l’Eau Minérale 808, the entity behind the brand, has plans to modernize its bottling plant, which currently spans 3 square meters, and to double its workforce. This expansion aims to meet a production target of 15 to 20 million bottles per year within the next two years.
Interestingly, the name ‘808’ also resonates in the music world, particularly with the Roland TR-808 drum machine, released in 1980. Initially marketed as a more affordable option, the TR-808 faced challenges, including being pulled from shelves three years after its launch due to negative reviews.
However, the TR-808 experienced a resurgence, finding a home in the hands of underground producers across various music genres. Its distinctive sound has been featured in iconic tracks such as Marvin Gaye’s “Sexual Healing” and Kanye West’s “808s and Heartbreaks,” solidifying its legacy in music history.
As Elior Group moves forward with its plans for 808 natural mineral water, the connection to the number ‘808’ serves as a reminder of both the potential of natural resources and the cultural significance that can arise from a simple number.
With the modernization of the bottling plant and the ambitious production goals, the company is poised to make a significant impact in the beverage market. Further developments are expected as the project progresses.